TikTok and Pangle support playable ads and interactive end cards for app campaigns. Delivering a compliant, engaging creative can improve install rates. Here’s how to create TikTok playable ads that meet specs.
TikTok Playable Ad Specs
TikTok supports playable HTML files up to 5 MB (all ad networks support a 5 MB cap). The file must be a single HTML document with assets embedded. Creative should be mobile-first and include a clear CTA to the app store.
TikTok and Pangle share similar requirements. The creative runs in a mobile in-app browser, so ensure it works in both portrait and landscape if your campaign uses both. Keep the file light for fast loading and better completion rates.
Format and CTA
Use a single HTML file with all images and styles inlined. The CTA must route users to the correct app store (iOS or Android) based on device. Most no-code tools handle this when you provide both URLs at export.
How to Create TikTok Playable Ads
Use a playable end card maker that supports TikTok/Pangle export. Design your end card (or full playable), set iOS and Android URLs, and export. The tool should output one HTML file and optionally compress images for faster loading (all networks support up to 5 MB). Upload the file in TikTok Ads Manager when creating your playable ad.
After export, open TikTok Ads Manager and create or edit an app install campaign. Add the playable creative and attach your video if you are using video plus playable. Test the creative on a device before launching at scale.
TikTok and Pangle Creative Best Practices
TikTok audiences expect fast, visually engaging content. Your playable or end card should load quickly and present a clear value proposition. Use bold visuals and minimal text. The CTA should be obvious so users know exactly what happens when they tap. Test different headlines and button copy to see what resonates with your target demographic.
Pangle is TikTok's ad network for off-platform inventory. The same creative specs generally apply. Export for TikTok and Pangle from your playable end card maker and upload to each platform as needed. Keeping one design and exporting for both saves time and keeps your creative consistent across TikTok-owned properties.
Measuring TikTok Playable Ad Performance
In TikTok Ads Manager you can track impressions, clicks, and installs for your playable ads. Compare playable performance to video and static ads to see which format drives the best cost per install. Use the data to refine your creative and double down on what works. Iterating based on real results is key to scaling TikTok user acquisition efficiently.
Create playable end cards in minutes—no code required.
Open Playable End Card Maker