What Are Playable Ads & Interactive End Cards?

What Are Playable Ads?

Playable ads are interactive HTML5 units that let users try a slice of your app or game (e.g. a mini-level or tap interaction) before downloading. They run inside ad placements on Google, Meta, TikTok, Unity, IronSource, AppLovin, and other networks. Playables are usually short (e.g. 15–60 seconds) and end with a CTA to the app store. They’re built as single HTML files (or small ZIPs) so they load quickly in-app.

What Are Interactive End Cards (IECs)?

An interactive end card is the screen that appears after a video ad (or rewarded video). It’s a rich, often interactive layer that shows your brand, a short message, and a clear call-to-action (CTA)—for example “Download” or “Play now”—that sends users to the App Store or Google Play. So a video end card or CTA end card is the same idea: the final frame(s) after the video that drive the install.

IECs can be static (image + button) or interactive (tap, swipe, or short playable moment). They’re used for mobile app ad end cards and user acquisition creatives across Unity, IronSource, Moloco, and other networks. Many networks require a minimum interaction time (e.g. 7 seconds) before allowing the user to go to the store.

Playable End Cards vs. Full Playable Ads

A playable end card is the end-card part of the experience: the CTA screen with optional light interactivity (e.g. animated button, tap area). A full playable ad includes a playable experience plus that end card. You can use a playable end card maker or interactive end card creator to build just the end card—background, text, button, animations—and export it as HTML5 for your ad network. That’s ideal when your main creative is a video and you only need a strong video end card with a CTA.

Why Use a Playable End Card Maker?

Building HTML5 playable ads and interactive end cards by hand means coding and maintaining HTML/CSS/JS and staying under each network’s file size and technical rules. A no-code playable ad builder or playable end card generator lets you:

• Design with a drag-and-drop editor (no coding)
• Export one file per network (Unity, Google Ads, Meta, TikTok, IronSource, AppLovin, Mintegral, Moloco, etc.)
• Keep file size under 5 MB and optionally under 2 MB for performance
• Support both portrait and landscape for mobile video ad end cards