Video end cards turn the last few seconds of your video ad into a clear, tappable CTA. A video end card maker lets you design that closing frame (or full interactive end card) and export it as HTML for your ad network.
Why Add an End Card to Video Ads?
End cards reinforce your message and give users one clear action: install. They can include your logo, key art, and a single button. When built as HTML5, they work as interactive end cards on networks that support them.
Video alone often ends without a strong CTA. An end card fills that gap: it is the last thing the user sees before deciding to tap. A well-designed end card can lift click-through and install rates compared to video-only creatives.
Video Plus End Card Flow
On supported networks, the flow is: user watches the video, then sees your HTML5 end card with a CTA. The end card is a separate creative (single HTML file) that the network shows after the video. You design both the video and the end card; the video end card maker handles the end card export.
How a Video End Card Maker Works
In a tool like Playable End Card Maker, you use the video editor to add an end card scene after your video. You design the end card (background, text, CTA button), set app store URLs, and export. The output is a single HTML file (or one per network) that you upload with your video creative.
Syncing Your End Card With Your Video Creative
For the best user experience, the end card should feel like a natural extension of the video. Use the same color palette, logo, or key art so the transition is seamless. The end card is the last impression before the user decides to tap, so make it reinforce the main message of the video rather than introducing something new. Keep the end card duration short; a clear CTA and one or two seconds of display are often enough.
Some networks let you specify the order of creatives (e.g. video first, then playable end card). In the ad platform, you will typically upload both the video file and the HTML end card and associate them with the same campaign or ad set. Check the network's documentation for the exact flow.
Video End Card Do's and Don'ts
Do use a single clear CTA and ensure the end card loads quickly. Do test on mobile devices to confirm the transition from video to end card is smooth. Do not pack the end card with too much text or multiple buttons. Do not use a different tone or style from the video; consistency helps conversion. If your video end card maker supports multiple scenes, keep the end card scene simple and focused on the install action.
Create playable end cards in minutes—no code required.
Open Video End Card Editor